Introduction To Search Engine Optimization Techniques

Why is SEO more important from a marketer’s point of view?

• SEO pulls more traffic than PPC (pay per click)
• Natural Listing are perceived to be non-biased
• SEO gives better Return On Investment than any other marketing medium
• No bidding wars or click fraud in SEO
• Helps in creating an Online Brand

SEO Basics – keyword Research

All you need to do is to sign up for an advertising account with them, log in and use their free keyword research tools to see how much the market is saturated for that particular keyword.

Wordtracker.com

Word tracker allows you to type a keyword and it shows how many other variations of that keyword can exist.

SEOBook.com – free tool

All you need to do is to type a keyword, e.g. internet marketing, It will Show total variations of that keyword. Also, how many times that keyword is searched on a daily basis in Google, Yahoo and MSN

SEO Competitive Research

SEOchat.com will help you measure how many competitors are there for a keyword gives you a percentage analysis.

• Find all Related Websites
• Find how important these websites are
• Find Link popularity – How many sites are linked to these websites
• Find number of indexed pages – How many pages are indexed in the search engines

SEO Tasks

On Page Optimization

On Page Optimization starts with Page Structure and layout Title tags and Meta tags – Meta title is the first attribute that search engine see. I recommend that you take time to define meta tags and meta description. It will help your organization and help you with other advertising campaigns Hx tags - H1 tags & H2 tags Good Content with correct keyword density Filenames and URL – You should keep your URL short and it should be related to header IMG Alt tags – Search engines don’t know what pictures are about unless you tell them, place an alt text in each img tag to help them index your images properly Create an HTML Simple Sitemap is important for the users, create a sitemap for your site under 100 Links Google XML sitemap is important for search engine spiders. It is preferred to create an xml sitemap for different search engines After you have your website built and optimized, check if you don’t have any errors in it With, Google Webmaster tool you can check crawling stats, links stats and errors in the site Google offers free webmasters tools, just go to google.com and search for Google webmasters tools

OFF Page Optimization

The key idea is to have highly valuable websites link back to you. Directory Submission – A few important paid and free directory

Local Directory Submission	Yellow Page Submission

Link Popularity development

Three Way Link: X site links to Y sites and Y site is asked to link back at Z site (main site being promoted)

• There are very effective and ethical ways to do three way link
• The website Z has a different IP address( generally a subdomain of X ) than website X
• Each link counts for one way linking

Article Submission

Links from online Press Releases and Blogs and RSS Feeds