Facts about Link Building

Inbounds links are the one of most important factor for getting a high keyword ranking, almost all the search engines rank their result based upon the link popularity of your site. In the near future every major search engine will use link popularity, so developing and maintaining it are essential to the success of your business.

Points to note for Link Building:

• Link Quality or Quantity: Link quality is far more important than link quantity. I higher pagerank site will fetch you far better ranking than many lower pagerank sites.
• PageRank vs Anchor Text: Anchor text is more important than PageRank. The text that is used to link to your site is also strong consideration in determining link popularity. You want link to you site to be descriptive, easy to read, and have the key phrases that are important to you and that match the key phrases you have optimized your site for.
• Incoming Links and Reciprocal Links The more links a site has pointed to it, the more popular it is deemed to be. However, it's not always that simple. Links that are 'reciprocal' (they link to you, you link to them) are often discounted. So, it's one way, they link to your links that are important here.